The Real Reason No One Can Shut Up About Millennial Pink
Millennial pink, whether pale or desaturated or salmon-y, is a kind of non-pink pink, an aesthetic distillation of the ideals of contemporary feminism: unabashedly female, but removed from the constraining associations of the past. It is, in a lot of ways, defined more by what it isn't than what it is: not Barbie. Not bubble gum. Not princessy.