The Real Reason No One Can Shut Up About Millennial PinkRachael Kranick

The Real Reason No One Can Shut Up About Millennial Pink


Millennial pink, whether pale or desaturated or salmon-y, is a kind of non-pink pink, an aesthetic distillation of the ideals of contemporary feminism: unabashedly female, but removed from the constraining associations of the past. It is, in a lot of ways, defined more by what it isn't than what it is: not Barbie. Not bubble gum. Not princessy.

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